Online stores
DHM Shop
An online store for Deutsche Hygiene Markt (DHM Shop), built so shoppers can browse care products by category or brand, search the catalogue and order online from any device. WebStrategy designed the storefront around the way the client sells: by need, by brand and by current offers.
The brief
Deutsche Hygiene Markt sells beauty and personal care products — the hero banner introduces a hygiene line produced for the German market. The client needed more than a catalogue: the goal was a store where customers could find a product quickly and complete the purchase online without phoning the shop.
Structure and design
The main navigation mirrors how people shop for these products. Top-level categories cover face, body, hair, make-up, oral care, gift sets and men's products, with separate entry points for shopping by brand and for current offers. A clean white layout lets product photography carry the page, and the large hero area is reserved for campaign banners the client can rotate.
Features on the live site
- Product catalogue organised by category and by brand
- Site-wide product search in the header
- Customer account, wishlist and shopping cart with an item counter
- Promotional banners and an offers section
- Responsive layout for phones, tablets and desktop
What WebStrategy delivered
We built the store on PHP and MySQL, including the catalogue structure, product and category pages, the cart flow and the responsive front end. The result gives DHM a direct online sales channel and a catalogue that can grow brand by brand.
Planning your own shop? See our e-commerce website development service, read about preparing an online store launch, or tell us about your project.
